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4.3 | 48 Reviews

LG 77 Inch Class B3 series OLED 4K UHD Smart webOS 23 w/ ThinQ AI TV

LG OLED77B3PUA

Features

  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6
  • Smart TV with Magic Remote and over 300 free channels of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos® and FILMMAKER MODE™

Quick Specs

  • Type: OLED TV
  • Width: 67.8"
  • Height: 41.1"
  • Depth: 10.6"
  • Energy Star Rated: No
  • Screen Size: 77"
  • WiFi Connected: Yes

See More

 
Image Feature

10 Years Later, Our Best Keeps Getting Better

We're celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before.

Watch Video

Image Feature

Beautiful Picture, Powered by Intelligence

Enjoy outstanding picture powered by the 7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Watch Video

Image Feature

Perfect Black, Infinite Contrast, Smooth Motion

LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

Image Feature

A New Standard of "Movie Magic"

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Image Feature

Smart TV, Simplified

Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more . With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Watch Video

Image Feature

Streaming Starts Here (300+ Free LG Channels)

Instant access to over 300+ free LG channels , with everything from comedy to movies to sports.

Image Feature

Up Your Game

Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Image Feature

Console-Like Cloud Gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play . Rediscover games you love, and find new favorites straight from your television.

Image Feature

Sleek and Streamlined

Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.

Image Feature

Bigger Is Always Better

Experience the big screen right from your couch with an LG TV.

Image Feature

Immersion with AI Sound

The 7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar .

Image Feature

Movie Theater Sound at Home with Dolby Atmos®

Surround yourself with audio that moves you with Dolby Atmos® , a revolutionary spatial sound technology for an extraordinarily immersive experience.

10 Years Later, Our Best Keeps Getting Better We're celebrating a decade of brilliance that shows no sign of stopping. LG OLED's iconic self-lit pixels shine brighter than before.

Beautiful Picture, Powered by Intelligence Enjoy outstanding picture powered by the 7 AI Processor 4K Gen6. Experience everything from movies to sports in vibrant color and incredible depth for an immersive viewing experience.

Perfect Black, Infinite Contrast, Smooth Motion LG OLED has over 8.3 million self-lit pixels that turn on and off individually for perfect black and incredible colors, with contrast you can't get from anywhere else but OLED. Take in the action with a native 120Hz refresh rate for smooth, lifelike movement whether you love sports, movies, games or all of the above.

A New Standard of "Movie Magic" Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

Smart TV, Simplified Less searching, more streaming, thanks to the next generation of ThinQ AI and webOS. Enjoy your favorite content, including fitness, sports, entertainment and more . With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for.

Streaming Starts Here (300+ Free LG Channels) Instant access to over 300+ free LG channels , with everything from comedy to movies to sports.

Up Your Game Make it the best gaming experience with LG Game Optimizer and Game Dashboard by quickly adjusting all your game settings in one location.

Console-Like Cloud Gaming With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play . Rediscover games you love, and find new favorites straight from your television.

Sleek and Streamlined Now, you won't want to hide your television. With an unbelievably slim design, it fits seamlessly into your space.

Bigger Is Always Better Experience the big screen right from your couch with an LG TV.

Immersion with AI Sound The 7 AI Processor 4K Gen6 enables AI Sound Pro so you can feel the action all around you as it automatically up-mixes 2 channel audio into virtual 5.1.2 channel sound for an immersive audio experience. Upgrade your listening experience even further by pairing your TV with an LG sound bar .

Movie Theater Sound at Home with Dolby Atmos® Surround yourself with audio that moves you with Dolby Atmos® , a revolutionary spatial sound technology for an extraordinarily immersive experience.

Features

  • Self-lit OLED 4K provide perfect black and infinite contrast
  • Enjoy outstanding picture powered by the a7 AI Processor Gen6
  • Smart TV with Magic Remote and over 300 free channels of entertainment
  • Home Cinema Experience with Dolby Vision™, Dolby Atmos® and FILMMAKER MODE™
  • Ultimate Gaming (G-SYNC compatible, FreeSync Premium, VRR. 4K @ Native 120Hz)
  • AI Sound Pro with Virtual 5.1.2 audio
PICTURE (PANEL)
100% Color Accuracy Yes
Backlight Dimming Technology Pixel Dimming
100% Color Fidelity Yes
Display Resolution 4K Ultra HD (3,840 x 2,160)
Display Type 4K OLED
Wide Color Gamut Yes
Perfect Black Yes
Refresh Rate 120Hz Native
PICTURE (PROCESSING)
Filmmaker Mode Yes
AI Picture AI Picture Pro
HDR (High Dynamic Range) Dolby Vision / HDR10 / HLG
Motion OLED Motion
Picture Processor 7 AI Processor Gen6
Resolution Upscaler AI Super Upscaling 4K
GAMING
VRR (Variable Refresh Rate) Yes
ALLM (Auto Low Latency Mode) Yes
Cloud Gaming Nvidia GeForce Now, Utomik
FreeSync™ Yes
Game Optimizer Yes
G-Sync Compatible (Nvidia) Yes
HGIG Mode Yes
Response Time > 1 ms
SMART TV
Works with Amazon Alexa Yes
Content Partners Apple TV, Disney+, HBO Max, Hulu, iHeartRadio, Netflix, Paramount+, Peacock, Prime Video, Spotify, Youtube TV
Full Web Browser Yes
Works with Hey Google Yes
Intelligent Voice Recognition Yes
LG Channels Yes
App Store Yes
ThinQ® Smart Technology Yes
Magic Remote Control Built-In
Operating System (OS) webOS 23
Sports Alert Yes
Who.Where.What? Yes
"Works With" Amazon Alexa, Apple Airplay2, Apple Home, Hey Google
AUDIO
AI Sound AI Sound Pro (Virtual 5.1.2 Up-mix)
Audio Codec AAC, AC3 (Dolby Digital), AC4, apt-X (refer to manual), EAC3, HE-AAC, MP2, MP3, PCM, WMA
Bluetooth Surround Ready Yes
Dolby Atmos Yes
DTS:X (by-pass only) Yes
LG Sound Sync Yes
Output Power 20 W
Speaker Direction Down Firing
Speaker System 2.0 Channel
Sound Mode Share Yes
WiSA Ready Yes
CONNECTIVITY
Bluetooth® Support Yes (v 5.0)
Ethernet Input 1ea
HDMI Audio Return Channel eARC (HDMI 3)
HDMI Input 4ea (supports 4K 120Hz, eARC, VRR, ALLM, QMS as specified in HDMI 2.1 (2 port))
Simplink (HDMI CEC) Yes
IP Control Yes
RF Input (Antenna/Cable) 1ea
RS-232C Input (Min Jack) Yes
Smartphone Remote App Yes
TV Tuner ATSC, Clear QAM
USB Input 2ea (v 2.0)
Wi-Fi® Standard Wi-Fi Certified (Wi-Fi 5)
POWER
Annual Power Consumption 269
Power Consumption 146 W
Power Supply (Voltage, Hz) AC 120V, 50/60Hz
Standby Power Consumption Under 0.5
DIMENSIONS/WEIGHTS
TV Weight without Stand 58.9 lbs
Packaging Dimensions (WxHxD) 74" x 44.5" x 11.2"
Packaging Weight 94.4 lbs
Stand Width 29.5"
TV Dimensions with Stand (WxHxD) 67.8" x 41.1" x 10.6"
TV Dimensions without Stand (WxHxD) 67.8" x 39.1" x 2.2"
TV Weight with Stand 66.1 lbs
VESA Mounting (WxH) 400 x 200
ACCESSORIES INCLUDED
E-Manual Yes
Power Cable Yes
Quick Start Guide Yes
Remote Yes
Remote Control Battery Yes
Stand Yes
Wall Mount No
GENERAL
Country of origin Mexico
Diagonal Size 76.7"
Size 77"
HOME CINEMA
Dolby Vision IQ Yes
Next Picks Yes
WARRANTY
Limited Warranty 1 Year Parts & Labor
UPC 195174050934

Quick Specs


  • Appearance

  • Type: OLED TV

  • Dimensions

  • Width: 67.8"
  • Height: 41.1"
  • Depth: 10.6"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 77"
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

Extended warranties are usually very inexpensive and can save you thousands in the future. It's simple and inexpensive to purchase extended warranties and one of the smartest ways to protect your investment.

Electronics can be large, heavy and expensive. You probably don't have the special tools or expertise needed to fix them in a crisis. If you can spare a few thousand dollars without batting an eyelash for new electronics should they break tomorrow, don't buy a warranty. But if you're like most of us, protect yourself by purchasing inexpensive extended warranties when you buy a new product and save yourself big money in the long run.

4.3 out of 5

83% of reviewers recommend this product.

5 Stars

Wonderful

Evince 7/5/2024

The colors are crisp and the screen is thinner than I thought it would be. This TV is a significant improvement compared to my old LED one. The sound quality is pretty good as well. LG does not disappoint.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Overall quality

Bran27 6/20/2024

I like this old tv very much picture quality is good sound is excellent and it is extra slim.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Not Happy

Victor65 6/10/2024

I am not happy with my TV. It stopped working after 3 month. Very hard to get it repaired. Been waiting over three weeks before someone called.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Perfect television watching

SPORTWOOD 6/7/2024

The larger screen is perfect for sports and movie watching.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

TV

Adel Messner 4/4/2024

The picture is amazing such great color. Really crisp
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great steaming options music and user-friendly.

Apple OTT 3/23/2024

Excellent color sound and very user friendly. Contrast and back lighting at times makes picture look three-dimensional.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

4 Stars

Dissatisfied customer

Steve the Vet 3/18/2024

I bought this about six weeks ago it arrived but DID NOT HAVE AN INSTRUCTION MANUAL OR ANY TYPE OF INSTRUCTIONS IT ARRIVED WITHOUT A REMOTE CONTROL...LG COMPANY SOLD 68 BILLION DOLLARS OF PRODUCTS LAST YEAR IT COULD NOT SEND AN OWNERS MANUAL. The TV works fine.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

I love my new LG OLED TV

Larryboy21961 3/6/2024

I have owned this TV for months now and I am still very impressed with the picture quality.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Auto dimming ruins the tv

Doodlebob 3/5/2024

This tv is everything you could ask for It has brilliant color and amazing contrast and black levels that have you in awe of the picture. That is until you are watching a dark scene and find yourself completely taken out of the moment because you cant even see whats going on. Then when the scene finally changes to daytime you can see the tv violently boost the brightness back up where it should be. It absolutely ruins the movie watching experience it is so distracting. Even my parents who dont typically notice this type of thing sat that wondering what the heck was going on. So extremely frustrated.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

OLED is incredible

GV22 2/28/2024

Massive fan of this 77 inch tv OLED looks incredible.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

LG Television THE BEST

Margaret2 2/24/2024

We are extremely satisfied with our new LG television. Watching our 77 inch LG is as if we are in the theater the colors and clarity are exceptional. We easily give LG a five.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Good Tab

Mikel 001 2/22/2024

I like the picture and features. Only thing I had a bad main board which LG had a tech come out and replace. So far so good
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Exceptional Quality

Tony pc monitor 2/20/2024

I bought this LG two weeks ago now very happy with it
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Love the colors

Dennyjr 2/15/2024

Ive had my tv a few weeks now and love it it replaced a 55 LG
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

2 Stars

Unreliable Wi-Fi - Great as a big monitor

GuruSpeaker 2/13/2024

Purchase one of these from Costco... Got it home and the wi-fi didnt work just kept spinning looking for networks. Returned and got another one... Same thing. Decided to do the service call thing this time... First visit changed Wi-Fi card. Same. Second visit changed Motherboard. Same. Third visit replaced internal cables.. SAME. Returning to Costco and getting a different brand. Yes: I rebooted it factory reset it change the wifi router all of the above.... Its bad hardware. Buyer Beware if youre planning on using it on WiFi. Also: The box said it was Wi-Fi 6 but the specs say its Wi-Fi 5 which would only matter if it worked anyway -. We ended up watching on a wired connection but the wired connection maxes at 100Mbps so its a bit choppy sometimes. On the plus side... Picture is amazing. If youre using a Chromecast or Roku this might be a good option for you.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Sharp images

Rambling man 2/12/2024

Sharp high-contrast images with a light- weight frame which made installation easier.
Originally posted on lg.com

Yes, I recommend this product

4 Stars

all good for the exception of the plug ins

Rocketmanfive 2/7/2024

so far it is as advertised. Happy with this product
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Amazing

JCV69 2/3/2024

Compared to other brands LG has shown me its superiority in terms of quality and performance. Incredible image and incredible sound.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Easy setup

Billsoup 2/2/2024

Im very pleased with my purchase. The picture is incredible and it interfaces with my Denon receiver for 7.2 system performance. Easy set up and many features
Originally posted on lg.com

Yes, I recommend this product

4 Stars

Great tv

Ben Tx 2/1/2024

Bought it this month ago. Satisfied especially the sharpness
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

TV has all the features I need and more.

Kjc27 1/25/2024

Great TV. Im enjoying the excellent picture quality.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

great TV

Carol Hinks 1/20/2024

we are very pleased with the TV. Easy setup. Beautiful picture.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Best bang for your buck for an OLED

Apokerzealot 1/19/2024

This was my 1st OLED I bought a month ago. No going back. Price was awesome and so is the screen. I love the free LG channels which is lime free cable.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great Picture

Ectv 1/17/2024

I bought this about a month ago and absolutely love the tv Even all the customer service from ordering to delivery was awesome
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Very nice smart tv.

RodF 1/17/2024

So far so good. Very fast response and very good picture.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Simple the best

Prince Mike Wilson 1/14/2024

It is amazing how clear n sharp the picture is love my new 77 inch
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

2 Stars

Jjd1934 1/8/2024

Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

LG TV

OLG TV 1/7/2024

The color is so clear. The 4K movies are beautiful.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Great purchase

Pj1038 12/29/2023

Simple operation and awesome picture. Sound quality is really good.
Originally posted on lg.com

Yes, I recommend this product

1 Stars

Run away from LG.

Musham 12/25/2023

I wish I could provide negative rating. It would be negative infinity. I havent received my TV yet placed the order on Nov 23rd. I was hoping to get it by Thanksgiving Its Christmas and hasnt received yet and no hope of receiving it in any near future. The phone support is so terrible winning a lottery might be easy than getting in touch with a person on phone. The best advice they have is write an email to support. I keep sending emails and they are so busy they wont even reply. Guys send me the TV or give me money back. Seriously this is the worst experience ever.
Originally posted on lg.com

No, I do not recommend this product

5 Stars

Great Features

aaagrandsons4 12/19/2023

Bought 2 weeks ago and love it outstanding picture and many channels
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Awesome TV

Dwash68 12/17/2023

Love the picture quality The tv was beyond what I had expected .
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

Terrible customer service/Shipping partners

jja360 12/10/2023

Wish I could review the TV but Im still waiting for it. LG customer service has been completely useless throughout my delays in shipment. Their customer service email is an unreachable inbox you will never get a response. Their phones reps are clueless and the website statuss/autogenerated emails are often incomplete conflicting and not clear. Their delivery partner RXO is a similar story. They delayed the shipment multiple times and their customer service is equally as terrible. DO yourself a favor and order any LG product from somewhere else or skip LG altogether.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Nice tv

John ap 12/9/2023

Bought this and couldnt be happier colors are vibrant and really stand out. Menus are easy to use and work great with my apple 4K tv and Vizio sound bar.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Happy MOM

Brad Bier 12/8/2023

We bought this TV for my mom so she could see a better picture because she has vision loss and she LOVES it.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

Color and Clarity

BF15 12/4/2023

The picture clarity and vibrant colors are just amazing.
Originally posted on lg.com

Yes, I recommend this product

4 Stars

77 b3

Tkl00 12/4/2023

Great picture but it got funky with my av receiver. Would switch inputs automatically randomize volume weird stuff. Figured out it was due to lg QuickStart+. Disabled that and things straightened out
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Perfect picture

Kw75 12/1/2023

The picture is beautiful and Im glad to have more streaming apps
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Clarity is unmatched

jlob02 12/1/2023

Clarity and colors are amazing. The B series for the price you cant go wrong. Only comment I would have is if the HDMI and USB ports were accessible from the side. Once mounted on the wall it is very tough to plug in accessories.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

QLED=Movie theater Quality and Soundd

Peewee75 11/28/2023

OLED LG IS FIRST CLASS IN PICTURE QUALITY COLOR AND CONTRAST. REALLY GOOD SOUND FROM TV SPEAKERS. AT NIGHT IN A DARK ROOM THIS OLED SHINES LKE WATCHING A MOVIE AT THE MOVIE THEATER. ONCE YOU GO OLED YOU WILL NEVER GO BACK TO REGULAR LED TVS
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great TV

chargergirl 11/28/2023

We bought this TV during the black Friday sales So glad we did - it is amazing
Originally posted on lg.com

Yes, I recommend this product

1 Stars

Bad customer service and misguided free stuff.

Raya369 11/27/2023

I have not received the product but the chat agent said she will provide me some rebate but when I called they took three hours without resolution. They were also not able to add the free webcamera to my order because I did not see the promotion page.
Originally posted on lg.com

No, I do not recommend this product

 Incentivized Review

5 Stars

Great Picture

kitepharmer 11/27/2023

I bought this recently for my PS5. Works amazing
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Love it

David1956 11/26/2023

The first one that got delivered didnt work at all. A second one was installed Friday and its great. The picture quality is awesome very crisp and vibrant.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

5 Stars

Great upgrade

cassius731 11/21/2023

Needed to upgrade to an OLED and this was the perfect choice at the right price
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review

1 Stars

DO NOT ORDER FROM LG. I IGNORED THE SAME REVIEWTOO

JK2904 11/9/2023

I read a 1 start review which talked about LG customer service to be the absolute worst and I IGNORED IT. DO NOT MAKE THE SAME MISTAKE. LG messed up the delivery of my order and lost the TV that I had ordered. Forget about getting any information if your order is lost. On top of that you WILL NOT BE ABLE TO CANCEL the order or get a refund until they find the TV at their backend. That means you are not getting your order or your money until they sort their backend. It took me 5 DAYS 10 phone calls 30 min each chats emails and twitter to finally someone to look into my case and tell me that the TV was lost and I will not get the money back until they find the TV and after they do they will take 5-7 days to investigate my case. Only then I can think about a refund request started. DO NOT TRUST THE CUSTOMER SERVICE HERE.
Originally posted on lg.com

No, I do not recommend this product

4 Stars

Tim Carlig 10/11/2023

Picture is fabulous. Still trying to find SOMEBODY who KNOWS how the multiview feature works.
Originally posted on lg.com

Yes, I recommend this product

5 Stars

LG is proving to be worth the price.

1mre 10/8/2023

So far the picture is great. I am still learning the ins and outs of the operation. This is my first LG so its all new to me.
Originally posted on lg.com

Yes, I recommend this product

 Incentivized Review